Ratking - Snow Beach

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Taken from RATKING's debut album 'So It Goes' available now.

Directed by Ari Marcopoulos
Edited by Spencer Campbell


There’s always that one song on an album that you can enables you to clearly visualize images in your head every time you hear it. For Ratking “Snow Beach” is that song, or at least one of them. Just based on the title alone, it’s impossible to think of anything but a quite, vacant beach in the dead of winter. But when Wiki opens up with, “Twenty degrees outside!” it immediately becomes relatable. Especially right now.

The video for “Snow Beach” are probably exactly, if not extremely close to, what you had imagined in your mind. It’s been extremely cold in New York lately, (in other words, it’s brick out here!) and Ratking always knows how to accurately capture NYC in their videos. Even as simplistic as the concept may be, it works perfectly in a “less is more” sort of way. And it seems like they’ve been waiting on the perfect time to drop this video because Hak cut his locs a long time ago.

Watch the video above.
-- P&P


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Artist: Ratking
Video title: Snow Beach
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Category: Hip-Hop
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