Richard Ashcroft is back with his new single "This Is How It Feels", taken from the forthcoming album These People, out May 20th.
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As previously reported, Verve frontman Richard Ashcroft returns to his solo career this year for the release of These People. After offering up the audio last month, he's now unveiled a photo shoot-styled set of visuals for first single "This Is How it Feels."
It's a pretty simple set-up for a video, with Ashcroft generally found singing his lines into the camera. Sometime, he's posed with a guitar and a gas mask hanging from his neck, while other times he's staring into a warped reflection of himself. Throughout, he unravels emotional lyrics on a love so real.
You'll find the video above, while These People, Ashcroft's first solo record in six years, arrives May 20 through Righteous Phonographic Association/Cooking Vinyl. -- Exclaim!
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