Directed and edited by Sunneva Ása Weisshappel and Anni Ólafsdóttir
Produced by Algera Studio
“The idea behind the video is to explore what beauty is,” says singer Hildur Kristín Stefánsdóttir. “What is beautiful and what is grotesque and when do they segue into each other? What is our common perception of beauty? If we cover our bodies with slime or in plastic what do we make out of it? We chose these colors, as they are not pretty pastels or colors that you relate to pretty things.”
"The Backbone" was composed in January and recorded in February 2014. "We took a break from the album recordings, as we felt we needed new songs with a different feel from the ones we had already recorded. This song came through quite quickly. It changed quite a bit in the recording session and soon afterwards we felt this could be one of the strongest tracks on the album," explains Stefánsdóttir.
"Even though the song has quite a chilled vibe, the rockier bit was probably the sweatiest recording session of the entire album! We had to record that part many times - as it needed to be tight - and by the end everyone had taken most of their clothes off..I think you can hear the half-naked vibe, if you listen closely," jokes Stefánsdóttir.
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