Royal Blood - How Did We Get So Dark?

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Royal Blood - How Did We Get So Dark? (Official Video)

The new album “How Did We Get So Dark?" out now

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Directed by: The Sacred Egg
Producer: Natalie Arnett
Production Company: Riff Raff
Special thanks to Jon Day at Orange Films and all in Capetown


Directed by The Sacred Egg (Royal Blood's "Lights Out," Arcade Fire's "Everything Now"), the video is set in a dystopian future in which rabbits have become a valuable commodity that humans battle to obtain. Echoing the neo-noir atmospherics of Tarantino's Death Proof, it finds Mike Kerr and Ben Thatcher embroiled in an all-action thriller featuring high speed car chases and frenetic shoot-outs.

How Did We Get So Dark? was released on June 16th on Warner Bros. Records and debuted at No. 1 in the U.K. The album has accumulated more than 30 million streams to date across Spotify and Apple Music, sold over 250,000 copies globally, and produced the band's second No. 1 single on the Rock Airplay chart. In the U.S., the album debuted in the Top 10 on the Current Albums, Hard Music Albums, Rock Albums, Alternative Albums, and Overall Digital Albums charts. The current single "I Only Lie When I Love You" is climbing the Alternative and Rock radio charts after being the #1 most added upon its debut.

 Praise for How Did We Get So Dark? includes USA Today: "a monstrously good album," Rolling Stone: "a taut, smoldering album from a pair that has distilled rock to its essence," NME: "the sound of modern masters honing their craft," Entertainment Weekly: "darkly thrilling," Forbes: "Royal Blood ready to make leap to rock stardom on second album," and much more.
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