The second video "I Want Your Love" from Royal Wood's critically acclaimed album WE WERE BORN TO GLORY released July 2012 .
Royal headed to Todos Santos, Mexico in April 2012 with director Jeth Weinrich to shoot the new video for his first single "Not Giving Up". Jeth said, "Shooting anything anywhere with Royal is always a great experience whether a hotel in Toronto or on the great landscapes of Iceland. This time though it was iconic and epic in ways we never could have expected from the wonderful Niki Sabet; the Persian Princess/artist/model, to our stylist, the legendary Euva Anderson who has had influence in the works and lives of everyone from Andy Warhol to even Roman Polanski to some of the great designers of our short fashion history."
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