Rudimental - Not Giving In (ft. John Newman & Alex Clare)

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Rudimental - Not Giving In ft. John Newman & Alex Clare [Official Video]

Official music video for Rudimental's 'Not Giving In' featuring John Newman and Alex Clare.

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Writer & Director: Josh Cole
Producer: Tim Francis for OB Management
Executive Producer: Otis Bell
Commissioner: Dan Curwin
Director of Photography: Luke Jacobs
Artistic Director & Manila Producer: Ereson Catipon A.K.A. B-Boy Mouse
Octocopter: Graham Tolhurst & Ben Keene (
Associate Producer: Ben Keene
Manila Production: Oshmar Merced
Choreographer: Arthur Añas

Editor: David Stevens for The Assembly Rooms
Telecine: Matt Turner for Absolute
Sound Mix: Nick Davies

Younger Brother: Allen Añas
Older Brother: Tugo Cunanan
Dance Teacher: Ereson Catipon
Lead Gangster: Arsell Dela Cruz
Gangster: Arjay Quiambao
Gangster: Oshmar Merced
Gangster: Jualen Carpio
Mother: Janet Tan
Father: Reynold Pecaña
Breakism Crew: Arthur Añas, Raymon Oscuro, Juztyn Michael Anonuevo, Mark Daryl & Charles Smith Vergara.
Rival B-Boys: Haslah, Eric, Nofree, Snap, Marco, Lunar, Bea, Dirty, TC, Luloy, Tristan, Nicque, Ayee & Yani

Special thanks to Leonard Español and Vangie from Barangay 165 and Christina Paragsa Saransaman


"Not Giving In" is a song by British drum and bass band Rudimental. It features the vocals from John Newman and Alex Clare. The song was released in the United Kingdom on 18 November 2012 as the third single from their debut studio album, Home. It came in at number 16 in the 2012 Hottest 100, announced on Australia Day 2013. It was featured in the first episode of season three of Teen Wolf. The song was also used in a 2014 FIFA World Cup commercial for Mercedes-Benz sponsoring the German National Football Team.

A music video to accompany the release of "Not Giving In", written and directed by Josh Cole, was first released onto YouTube on 17 October 2012 at a total length of five minutes and twenty-nine seconds. The video was filmed in the shanty towns of Manila, Philippines, and follows the life of two brothers growing up in poverty. The two later go their separate ways, as one manages to escape the city's underbelly and succeeds in breakdancing, whereas the other becomes trapped in a life of gang violence, drug crime and a murder, eventually resulting in his death. The video has won several awards, including best dance video at the UK MVA's and best new director at the Cannes Lions festival.
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