Seinabo Sey - Pretend

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Director: Sheila Johansson
Producer: Linnea Andersson
Executive Producer: Joel Rostmark
DOP: Sophie Winqvist Loggins
Editor: Emma Backman
Focus Puller: Johnny Isaksson
Steadicam operator: Néstor Salazar
Styling: Sara Forsberg
Prod. Ass: Axel Herrlin
Make up: Amy Egerbladh
Colorist: Oskar Larsson

With the success of artists like Adele and Sam Smith, we’ve seen that vocalists with technical chops have potential for huge success, even in a modern soundscape that sometimes favors studio tricks and a style-over-skill attitude.

Swedish singer Seinabo Sey is in the perfect position to be one of the next big breakthrough acts. She’s got the vocal skills - just see her live if you’re not convinced by her records - and her music falls into that sweet spot between traditional soul and contemporary pop. There’s a modern edge to it, but it’s so accessible that it’s easy to imagine it ringing out in blockbuster movie soundtracks, college radio stations, and grocery stores.

After a series of strong singles like “Younger” and “Hard Time,” Seinabo teases her debut album (out later this year) with a new single called “Pretend.” It’s not quite a full-blown dance track, but it’s one of the most upbeat songs she’s released yet.
-- P&P


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Artist: Seinabo Sey
Video title: Pretend
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Category: R'n'B, Soul, Funk
Views: 1843

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