'Shock Machine’ is the first single taken from James Righton’s new project Shock Machine.
The video was created by incredible video artist and director Saam Farahmand.
In his own words, ‘This video is a direct symbol of spiritual transition, and the influence of (late artist) Angus Fairhurst’s absent human cutouts. Transition is synonymous with James and Shock Machine. Everything felt right when we were shooting it.'
Farahmand's video was shot on the Los Angeles coast in 2015 with Star Wars cinematographer Dan Mindel, and sensitive visual effects from ETC London.
Directed by Saam Farahmand, Cinelab & ETC
Produced by Randy Emfinger
Nautical & mentoring Charlie Haugk
Lead VFX Adam Watson
VFX Sarah Crux, Giles Cheetham (Electric Theatre Collective)
Edit & Sound Tom Lindsay (Trim)
Cinematography Dan Mindel BSC ASC
Focus & assist Jeremiah Pitman
Make Up Daphne Del Rosario
Special thanks Sheila Eisenstein, Mary Quinn, Diane McArter, Furlined, Jaimie Hodgson, Laura Holmes, the estate of Angus Fairhurst.
James Righton is probably best known for his contributions to the psych-raving Klaxons, but his new project is nothing to gloss over. The first offering from Righton’s Shock Machine comes via the eponymous single and matching set of visuals. “Shock Machine” is a vulnerable plea, perhaps with some underlying worries present under shimmering psych guitars and slow, subdued drums. There seems to be some apprehension on Righton’s part about his new venture, but it is expressed beautifully through this first foray. The aesthetic he contributed on the keyboards is present within the bright synth work, and it initially drives the track, but it is later enveloped by electric guitars for a huge crescendo as penetrating questions hit: “But do we need the Shock Machine?/ Will you follow me to the shock machine?” Done and done, if larger bodies of work are going to sound like this. The video is clever play of light and shadow with Righton silhouetted against bright backgrounds and seaside imagery which captures the spirit of the song perfectly.