Silicon - Burning Sugar

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Description

Taken from 'Personal Computer', the debut album by Silicon, out August 28th 2015 on Weird World.

Directed by Kody Nielson and Ralph Brown.
Additional animation by Natalia Stuyk.

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Silicon is the self-described “pop-aspersion” project of Hawaiian-New Zealander Kody Nielson, the brother of Unknown Mortal Orchestra’s Ruban Nielson. The video for “Burning Sugar” from Silicon’s upcoming Personal Computer caters to the internet’s revitalized idea of retro-futuristic aestheticism. When Nielson sings of sugar burning, we see gold-painted hands holding a spoonful of sugar being burned by a pale pink lighter in front of a eggshell blue background. When he sings of candles burning, we see a gold skull candle burning on a plain pastel pink backdrop. The colors and the lax vibe are all so hip, it’s no wonder Nielson is claiming his own genre. 
-- Stereogum

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2015  10s  Silicon  Pop

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Artist: Silicon
Video title: Burning Sugar
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Category: Pop
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