Silicon - Burning Sugar

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Taken from 'Personal Computer', the debut album by Silicon, out August 28th 2015 on Weird World.

Directed by Kody Nielson and Ralph Brown.
Additional animation by Natalia Stuyk.


Silicon is the self-described “pop-aspersion” project of Hawaiian-New Zealander Kody Nielson, the brother of Unknown Mortal Orchestra’s Ruban Nielson. The video for “Burning Sugar” from Silicon’s upcoming Personal Computer caters to the internet’s revitalized idea of retro-futuristic aestheticism. When Nielson sings of sugar burning, we see gold-painted hands holding a spoonful of sugar being burned by a pale pink lighter in front of a eggshell blue background. When he sings of candles burning, we see a gold skull candle burning on a plain pastel pink backdrop. The colors and the lax vibe are all so hip, it’s no wonder Nielson is claiming his own genre. 
-- Stereogum
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2015  10s  Silicon  Pop

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Artist: Silicon
Video title: Burning Sugar

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Category: Pop
Views: 3605
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