If Snoop Dogg's reincarnation as reggae artist and all-around zen master Snoop Lion is a big publicity stunt, it's an incredibly thoughtful, well-planned publicity stunt. Yesterday, he shared the new clip for the Diplo/Ariel Rechtshaid/Major Lazer-produced "La La La", which is more like an episode of a Nick Jr. show than a music video. In it, we've got Snoop fielding questions from a little girl in a bumblebee costume-- "Why did you change your name?"-- and dancing with kids on what looks like it could be the set for an elementary school play. This video is... extremely based.
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