Snow - Informer

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Snow - Informer (Official Music Video)

You're watching the official music video for Snow - "Informer" from the album '12 Inches of Snow'. "Informer" is sampled and Snow is featured in Daddy Yankee's "Con Calma".


"Informer" is a 1992 song by Canadian reggae musician Snow from his debut album 12 Inches of Snow. Produced by MC Shan, who also contributed a rap verse, the single was a chart-topping hit, spending seven consecutive weeks at number one on the Billboard Hot 100. It was his biggest hit in the United Kingdom, where it reached number two, behind two different number-one singles. In 2007, the song was ranked number 84 on VH1's 100 Greatest Songs of the 90s. Conversely, the song was included in Pitchfork's 2010 list of "the seven worst U.S. number one singles of the 90s". The song is well known for the line "a licky boom boom down" and for Snow's fast toasting and often inaudible lyrics.

"Informer" is about Snow being wrongfully accused of a stabbing murder.

In 1992, while on vacation in Queens, New York, Snow met American rapper and record producer MC Shan, and the pair produced a four-song demo. MC Shan then introduced Snow to producer–managers Steve Salem and David Eng, who signed him to their Motor Jam Records company, and licensed the music to East West Records. Shortly thereafter, Snow began serving an eight-month sentence in Toronto for assault. "Informer" began getting radio and MuchMusic airplay while he was incarcerated.

The song is based on a separate 1989 incident when Snow was charged with two counts of attempted murder. At the time, he was detained for a year in Toronto before the charges were reduced to aggravated assault, and he was eventually acquitted and freed.

In a 1999 interview, he referred to his criminal history as "a couple of bar fights."
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1992  90s  Snow  Hip-Hop

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