Sohn - Artifice (4AD Session)

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'Tremors' will be released w/c 7th April.  

'Artifice' is the first video to be taken from SOHN's 4AD Session. A new video will premiere every week in the build-up to the release of 'Tremors'. Filmed in Vienna, Austria by Andreas Waldschuetz:

"I recently rewatched Stanley Kubrick's Space Odyssey 2001 and was pretty inspired by it" says Austrian filmmaker Andreas. "Listening to 'Artifice' the first thing that popped into my head were neon tubes -- I love neon lights. I love its coldness and sterility, and the graphical element that comes with it. All in all a glitchy piece of art."

Director: Andreas Waldschuetz
Cameras: Volkmar Geiblinger, Andreas Waldschuetz, Faruk Pinjo, Michael Obex
Lighting: Katharina Krachler, Arthur Höfinger
Sound Engineer: Floxe
Stylist: Lauren Cooke
Editing: Andreas Waldschuetz
Post Production: Thomas Rath
Production Manager: Christina Fix
Special Thanks to Gernot Ursin

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Ever since SOHN first blessed us with “The Wheel,” the Vienna-based producer has supplied listeners with a steady stream of instrumentals, remixes, and vocal tracks. With his full-length Tremors due out next month on 4AD, SOHN turns to another medium to whip up promotion: video.

“There’s this misconception that I’m a producer who then decided to sing but actually I’m a singer who got the chance to produce,” SOHN said in a recent interview with Vogue. We get the best of both worlds in this “Artifice,” a glowing set of neon tubes and shadows that leaves the viewer feeling like one of SOHN’s bouncing synths, pulled up and down a scale between the strobe lights. A new video will be released each week in the lead-up to Tremors. The album itself comes out April 7.
-- P&P

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2014  10s  Sohn  Pop

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Artist: Sohn
Video title: Artifice (4AD Session)

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Category: Pop
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