Funky jams and sex appeal are nothing new for the 1975, but the Manchester quartet's newest single and accompanying visuals take it to another level. The previously released "Love Me" is a fun, soulful cut that Prince could probably get down to, and the new video for the single, directed by Diane Martel, is much the same. The clip features the members of the 1975 poking fun at "rock and roll in the digital age and the self-constructed mythology of the iPhone generation."
Frontman Matthew Healy shares: “With 'Love Me' we wanted to capture the neon-hued enthralling acquisition of success and excess, the screaming momentum, the sexy daze. Everything is REDICULOUS! But, is it? The only art worth any investment is art that makes one feel personally addressed. A simple truth, or set of truths, that galvanises an awareness and passion within an individual and in doing so immerses the individual into a sense of shared experience and community founded upon that same personal connection or experience. Too many artists care what others think. We are for the ‘community’! A non-linear observation on everything that has been and what will become. A lack of understanding of the world we are living in. The post-ironic notion of the modern world. Selfie mythologizing. Creating how we consume. Fragments of culture. Not settling for what you’re given. WE’VE JUST COME TO REPRESENT A DECLINE IN THE STANDARDS OF WHAT WE ACCEPT.” "Love Me" serves as the lead single from the 1975's upcoming second album, I Like It When You Sleep For You Are So Beautiful Yet So Unaware Of It. -- AP
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