Music video by The Flavor Unit MCs performing Roll With That Flava. (C) 1992 SONY BMG MUSIC ENTERTAINMENT
The Flavor Unit is a crew of emcees and DJs from New York City and Northern New Jersey. It is now known as the Unit. The original version of the crew centered around producer DJ Mark the 45 King. It was Mark's connections to Radio personalities Kool DJ Red Alert and DJ Chuck Chillout, who gave the crew quick notoriety. It did not hurt that the original members all had formidable rhyme skills and wrote streetwise lyrics. The 45 King eventually fell into serious drug abuse and Queen Latifah took over the name, and it became her umbrella organization. Flavor Unit Management is run by Latifah, one of the original members of the Flavor Unit, and Shakim Compere. Past management clients were Monica, OutKast, Faith Evans, Total, SWV, Almighty RSO (A group featuring Ray Dog, better known today as Benzino), Groove Theory, Monifah, Gina Thompson, LL Cool J, Zhané, Donell Jones, and Naughty By Nature.
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