Based in Seattle, The Fraidies blend indie pop and alt-rock with elements of 90s rock n' roll on their hooky debut album Try Again. Committed to tape by the inimitable Gary Reynolds of Seattle's Elektrokitty Studios, Try Again is the perfect mix of cranked pop melodies, trash-can endings, and succinct chordal structures that sits perfectly on the shelf between Rubber Soul and Transformer.
The songs were originally written without any particular theme in mind, but "Looking back on the record," Jon Fickes, Fraidies singer/songwriter, explains, “there does seem to be a lot of heartbreak, lonesomeness, and insecurity; you know, the foundation of any good rock n' roll band."
Try Again's lead single, 'Never Love Again (It's Doubtful.)' is energetic, bursting with honest indie pop enthusiasm, and its newly released video matches that energy by showing off the band and their personality. Scenes of the rockers having fun on the beach, punchy digital effects and a very subtle homage to The Brady Bunch are intercut with video of the band playing against a simple backdrop, the perfect counterpoint to a melody that makes you want to get out of your seat and dance. "In the beginning, I thought 'Never Love Again (It's Doubtful)' was going to be the weakest song on the album, but then we overdubbed the tambourine and shaker," Jon said, "Let it be known that tambourine and shaker make or break a song." Try Again is available now.
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