The Horrors - Machine

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The Horrors - Machine (Official Video)

V- the new album out 22:09:17
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Direction: Jon Emmony
EP\Production: Tai Thittichai (Pattern)
Commissioner: Natalie Arnett
Colourist: Tim Smith at Electric Theatre Collective
Additional 3D: James Stringer (Werkflow), Tom Wandrag (Werkflow) & Gabriel Carasso
Special Thanks: Alexa Haywood (Freeagent), Werkflow & Epilogue Imaging

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Music video by The Horrors performing Machine. (C) 2017 Wolf Tone Limited, under exclusive license to Caroline International

The video for ‘Machine’ is based around the concept of computer simulation. The creatures, formed from sections cut and twisted from insects, crustaceans and bone are arranged in sculptural compositions inspired by artists such as Hieronymus Bosch; finding the surreal within mixed forms and scales. The movement for the creatures is powered through generated simulations – randomised numbers and splines are generated and the position of each creature along these splines are calculated; seemingly without reason but born from the choices of software.

If left, taken away from an edit, the creatures would continue to exist and their movements would evolve. Simulated hair adapts to changing wind speeds and directions, again manipulated by randomised mathematics. For me this was an exciting way to create digital imagery as having an element of control removed and then decided by a computer seemed fitting with the track. Machines inside machines.


The Horrors are an English rock band formed in Southend-on-Sea in 2005, consisting of lead vocalist Faris Badwan, guitarist Joshua Hayward, keyboardist and synthesiser player Tom Cowan (also known as Tom Furse), bassist Rhys Webb, and drummer and percussionist Joe Spurgeon. Their music has been classified as garage rock, garage punk, gothic rock, shoegazing and post-punk revival.

The band have released four studio albums: Strange House (2007), Primary Colours (2009), Skying (2011) and Luminous (2014), all of which charted within the UK Top 40.
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Artist: The Horrors
Video title: Machine

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Category: Rock & Alternative
Views: 1697
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