The Magnettes - So Bad

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From the album "Ugly Youth", out June 30th on Digsin.

Directed & edited by: Martin Åhlin
Cinematography by: Erik Gotfredsen
Styled and directed by: Frida Thuneström


The Magnettes are a fierce trio from Pajala, Sweden. For those keeping track, yes, it is remote, and yes, it is above the Arctic Circle. So, when the sun doesn't rise for half the year, you have to adapt. The Magnettes' brand of "glitter punk pop" is definitely a response to that.

For those unfamiliar with the band, The Magnettes' mission statement might help: "Say what you want to say. Do it as loud as you want. Be different, be weird, be ugly, be too much, fuck as much as you want and question everything."

On 'So Bad', there's a push and pull between punctual beats and a woozy bass. The chorus melody is anthemic in its own right, but when the music blossoms, it never fully opens up. That is left to the lyrics, which focus on the double standards when it comes to sexuality and just having a kick-ass weekend.
-- The 405
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