The Provincial Archive - The Market

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New full length album IT'S ALL SHAKEN WONDER available now, worldwide

The Provincial Archivew
ww.theprovincialarchive.com

Directed and Edited by Dylan Rhys Howard
Director of Photography: Christina Ienna

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The Provincial Archive's song "The Market" is a fairly laid-back indie rock tune, but the video is teeming with tension and intensity.

The clip for this bouncy, horn-spiked track shows frontman Craig Schram robbing a market and running away wearing a balaclava. He eventually ditches both the mask and his bag of loot, but that doesn't stop the very pissed-off store clerk from pursuing him with a baseball bat.

Schram said in a statement, "Running a half-kilometre sprint and lip-syncing to high-speed archive lyrics was definitely a challenge." It was directed by Dylan Rhys Howard.

This comes from the Edmonton band's It's All Shaken Wonder, out now on Black Box Music.
-- Exclaim!

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Video title: The Market
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Category: Rock & Alternative
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