The Roots - Understand

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Official video for The Roots "Understand" off '...and then you shoot your cousin' in stores May 19th

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CREDITS:
Creator: Joe Baughman
Assistant Director: Matt Erdel
Compositing: Andrew Deselm
Assistant animators: Jacob Bartlett, Kylee Stump
Miniature House Construction: David Badertscher
Special Thanks: Dave Vermillion, Tina Baughman, Amber Kreider, Kyle Heffelfinger, Roscoe Bagging

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The Roots will be releasing their next album …And Then You Shoot Your Cousin on Monday, but today, in anticipation of their forthcoming LP, the band released a video for their song, “Understand.” Featuring colorful, stop-motion animation, and a clear message concerning life, death, and money, the clip serves as a vibrant setting for the group’s standout cut.

Directed by Joe Baughman, and featuring a hook from Dice Raw, the video is a fitting supplement for …And Then You Shoot Your Cousin‘s conceptual conceit. Watch the entire video above.

…And Then You Shoot Your Cousin will be released May 19 via Def Jam.
-- P&P

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Artist: The Roots
Video title: Understand
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Category: Hip-Hop
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