The Roots - Understand

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Official video for The Roots "Understand" off '...and then you shoot your cousin' in stores May 19th


Creator: Joe Baughman
Assistant Director: Matt Erdel
Compositing: Andrew Deselm
Assistant animators: Jacob Bartlett, Kylee Stump
Miniature House Construction: David Badertscher
Special Thanks: Dave Vermillion, Tina Baughman, Amber Kreider, Kyle Heffelfinger, Roscoe Bagging


The Roots will be releasing their next album …And Then You Shoot Your Cousin on Monday, but today, in anticipation of their forthcoming LP, the band released a video for their song, “Understand.” Featuring colorful, stop-motion animation, and a clear message concerning life, death, and money, the clip serves as a vibrant setting for the group’s standout cut.

Directed by Joe Baughman, and featuring a hook from Dice Raw, the video is a fitting supplement for …And Then You Shoot Your Cousin‘s conceptual conceit. Watch the entire video above.

…And Then You Shoot Your Cousin will be released May 19 via Def Jam.
-- P&P


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Artist: The Roots
Video title: Understand

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Category: Hip-Hop
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