This Frontier Needs Heroes - Hooky

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Directed by Jessica Lauretti
Director of Photography Bek Andersen
Additional Camera Michael Crook
Starring Harry Hains and Wolfe Margolies
Edited by Michael Wallace

Thanks to: David Rogers - Berry, Brad Lauretti, Sadie Frederick, Karl Myers, Main Drag Music, Alliah Mourad, Daniel Silverman, MPC, Amrit Singh, Rani Singh, Kerry Taylor, Bill Reddington, and Lauryn Siegel.


After two records based in Brooklyn, Jessica and Brad Lauretti, the siblings at the front of This Frontier Needs Heroes, shifted into a mode of long-distance collaboration for LP3: Brad headed south, to Jacksonville, FL, and Jessica staying relatively local. The space did them good, and gave them Hooky, a record retaining their folk-intoned roots while expanding in terms of geography, personnel, and as evinced by the title track’s official video, a heightened cinematic quality. The clip, directed by Jessica with Bek Andersen as Director of Photography, features two pretty young things traipsing about in some highly recognizable, iconic Williamsburg settings: skateboarding under the BQE, lifting in the neighborhood instrument store Main Drag, fooling in my office and on my roof. (Full disclosure: This video was partially shot in my office and on my roof!) There’s a vintage feel to Brad’s guitar and tenor, and a nostalgic quality to the attendant visuals, pairing poetically with this couple’s modern look and their post-industrial (but rapidly gentrifying) neighborhood. 
-- Stereogum


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Artist: This Frontier Needs Heroes
Video title: Hooky
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