This Frontier Needs Heroes - Hooky

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Directed by Jessica Lauretti
Director of Photography Bek Andersen
Additional Camera Michael Crook
Starring Harry Hains and Wolfe Margolies
Edited by Michael Wallace

Thanks to: David Rogers - Berry, Brad Lauretti, Sadie Frederick, Karl Myers, Main Drag Music, Alliah Mourad, Daniel Silverman, MPC, Amrit Singh, Rani Singh, Kerry Taylor, Bill Reddington, and Lauryn Siegel.

www.thisfrontierneedsheroes.com
www.jessicalauretti.com
www.bekandersen.com

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After two records based in Brooklyn, Jessica and Brad Lauretti, the siblings at the front of This Frontier Needs Heroes, shifted into a mode of long-distance collaboration for LP3: Brad headed south, to Jacksonville, FL, and Jessica staying relatively local. The space did them good, and gave them Hooky, a record retaining their folk-intoned roots while expanding in terms of geography, personnel, and as evinced by the title track’s official video, a heightened cinematic quality. The clip, directed by Jessica with Bek Andersen as Director of Photography, features two pretty young things traipsing about in some highly recognizable, iconic Williamsburg settings: skateboarding under the BQE, lifting in the neighborhood instrument store Main Drag, fooling in my office and on my roof. (Full disclosure: This video was partially shot in my office and on my roof!) There’s a vintage feel to Brad’s guitar and tenor, and a nostalgic quality to the attendant visuals, pairing poetically with this couple’s modern look and their post-industrial (but rapidly gentrifying) neighborhood. 
-- Stereogum

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Artist: This Frontier Needs Heroes
Video title: Hooky
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Category: Pop
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