Tic Tic Boom! - How it Ends

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Official video for "How it Ends" from Tic Tic Boom!'s EP - It's the Heart That's a Fool

Directed by: Leilani Francisco
Director of Photography: David Racki
Edited by: David Racki
Featuring: Jenna-Lee Carreiro and Aaron Kennedy


Beneath the upbeat dance vibe and pounding chorus of Tic Tic Boom!'s new single "How It Ends" beats a melancholy heart. "It's a dark love song," explains the band. "But it's really more about life and the pains we put ourselves through, and how we have a knack for setting ourselves up for failure." It also marks the band's first video, and it is simultaneously haunting and beautiful, juxtaposing the joys of love with the pains of loss and self-medication.

In the indie world, DIY is a term bandied about so often that the word has lost all meaning. LA-based electro-pop favorites Tic Tic Boom!, however, truly keep it DIY and all in the family. The duo, composed of real-life couple Mike DeLay (instrumentation / engineeer) and Leilani Francisco (vocals / keys) have created their own hyper-colored universe of pulsing beats, sweat, soaring vocals and frenetic live shows where everyone is invited, and having a good time is the only rule. Recalling the heart-on-sleeve honesty of Metric with the party-starting energy of The Naked and Famous, Tic Tic Boom! are a unique synthesis of past and present influences, culminating in dance-floor ready pop that is simultaneously smart and universal.

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Artist: Tic Tic Boom!
Video title: How it Ends

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Category: Pop
Views: 6586
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