"New Bohemia" is from the Transviolet EP
Directed by: Ryan Andrews
(P) 2016 Epic Records, a division of Sony Music Entertainment
Epic Records artist Transviolet's official video for "New Bohemia," premiered yesterday. It was directed by Welsh feature film and video director Ryan Andrews (Charli XCX, A$AP Ferg, Brooke Candy). With its mystical mood and stunning underwater photography, the clip captures the empowering theme of the track, which Pigeons & Planes praised for its inspiring "take-over-the-world attitude." Neon Gold noted, "'New Bohemia' feels like the second coming of a new world order as sky-scraping vocals and star-slinging synths collide above."
"We are equals. We are not our gender, our race, our sexual orientation. We are not our religion, our nationality, or social class. We are equals. We will not fight the wars of our fathers. We will not inherit the hate and fear of things we do not understand. We will not continue the vicious cycle, using violence to stop violence to stop violence. We will not be told that this is just the way things are. We decide what our future looks like. We are the new bohemia," says lead singer Sarah McTaggart about the song.
Transviolet was formed in New York and is now based in Los Angeles. McTaggart explains their choice of name, noting, "We were sitting around the living room with books on mythology and poetry one day, determined to pick a band name (as this had been no easy task for us). Judah came across this poem by Charles Bukowski called 'When The Violets Roar At The Sun.' It goes, 'They've got us in a cage, ruined of grace and senses, and the heart roars like a lion at what they've done to us...' It spoke to me so plainly about how we (the band) felt about the world, how our own apathy has led us to this haphazard way of existing - devoid of reason or purpose, just fumbling around the streets with our heads in our phones, passively falling into the future without any real stake in it. We want to be active in designing our future. We believe that our generation can learn to live mindfully, and peacefully and evolve, thus 'trans' as in short for 'transcendence'. To sum it up, Transviolet is transcendence into a new, violet awareness. We loved that idea, so it stuck."
The band released a self-titled EP last fall and closed out 2015 with one million Spotify listeners, who played a staggering 20 years' worth of the band's songs. Transviolet is currently recording its full-length debut album in Los Angeles, CA.