Twintapes - Everyday Chemical

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MICHAEL McQUILKEN - writer, director, DPActors: William DeMeritt, Laura Gragtmans, Pavel Rivera.

Available on iTunes. 

Like a DMT-induced nightmare, Brooklyn electro-pop trio Twintapes step into the void with a blast of crazed psychedelia courtesy of their new video of single "Everyday Chemical." Premiering last week via Baeblemusic, the video is a sonic headtrip into one man's evolving addiction and disconnection with reality, saved and aided by the cautionary tale provided by Twintapes.

With pounding drum machines reminiscent of Aphex Twin and early Depeche Mode, and synths straight out of a John Carpenter film, Twintapes capture the grim yet fascinating nature and feel of addiction and agoraphobia, reminiscent of Darren Aronofsky's Requiem For a Dream or Gaspar Noé's Enter the Void.
While the song and video may have dark undertones, the single "Everyday Chemical" is pure dance-floor bliss.

The meaning behind "Everyday Chemical" might be lost in those caught up in the upbeat, synth-driven sound and pulsating beat. But, like the literary and artistic heroes that inspire the band (Van Gogh and Hemingway to name a few), there is intelligence behind the beauty. "Everyday Chemical" is about addiction, and like their heroes of the past, addiction just manifests itself in different drugs and sensations. "“Everyday Chemical” to me is about my cell phone," says lead singer Pavel Rivera. "That’s one of my everyday chemicals. Also, computer time, coffee, social networking (Facebook, Instagram, etc.), I consider huge time sucks, but can’t seem to stop using nonetheless."

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Artist: Twintapes
Video title: Everyday Chemical
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Category: Pop
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