Uni Ika Ai - Soft In Ice

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From Uni Ika Ai's forthcoming full-length album, Keeping A Golden Bullseye In The Corner Of My Mind, due out 10/2016

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Directed by Patrick Stevenson
Edited by Alex Munro

Special Thanks:
Patrick Stevenson
Alex Munro
Eric Braund
Tess Meyer
Eric Conroe
Michael Chinworth

Freedlyville Quarry
Braund Studios


Brooklyn-based dream-pop quartet Uni Ika Ai make a rhythmic, wonderfully askew brand of ethereal pop. They’re set to drop their debut full-length Keeping A Golden Bullseye In The Corner of My Mind this fall. The second foray we receive into the album is “Soft In Ice,” along with a set of visuals. It’s a slow-churning heavy-hitter with Maia Friedman’s sultry, breathy tone floating over a deep-burrowing bass line, knocking drums, and playful digital synth blips. The accompanying clip is a deft black-and-white play of light and shadow from director Patrick Stevenson. Distorted, glitch-y effects with white noise are mixed in with warped monochrome images before we clearly see Friedman passionately delivering her lyrics for the powerful crescendo on the last hook. It has a dark, moody feel thanks to the ambience the Freedlyville Quarry, the world’s oldest quarry, provided. 
-- Stereogum


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Category: Pop
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