Official video for Boys That Sing, taken from the album Viola Beach.
Animated by McKinnon & Saunders Digital Studios
To mark the posthumous release of indie group Viola Beach’s self-titled album an animated video for lead single ‘Boys That Sing’ has been revealed today. The full album is now available via the band’s own label Fuller Beans Records.
With support from the band members’ families, UK and US based family and entertainment production company, Komixx Entertainment, have got together with their Warrington-based partner company Mackinnon & Saunders Digital Studios to create the video. Inspired by the song’s lyrics, the mixed-media animation video features an animated character interacting with live action footage shot on location in Warrington - Viola Beach’s hometown.
Andrew Cole-Bulgin, joint CEO and Head of Film & TV, Komixx Media Group, says, “We are delighted to be able to produce an animation that reflects their songs, creativity and their unique talent.”
Co-founder of Mackinnon & Saunders, Ian Mackinnon - says, “We were very moved by the band’s story, the album is a great legacy of the band’s musical talent and we felt very honoured to be approached by their families to help create the video for the new single”.
The band’s families said, "We are happy to reveal the music video for ‘Boys That Sing,’ which has been fantastically animated by local animators, MacKinnon and Saunders. We think it's a perfect tribute to Jack, Kris, River, Tom and Craig and also to the town that they were so proud to call their home"
The talented four-man group from Warrington, who were widely tipped for success, recently received a moving tribute from Coldplay’s frontman Chris Martin at their Glastonbury 2016 Pyramid Stage headlining slot. Viola Beach’s debut album is out now.