Willow Smith inhabits a world fuelled by an imagination and inquisitiveness that extend far beyond her 14 years on Planet Earth. The concept and visuals for the brand new track Why Don’t You Cry were dreamed up by the indigo child herself. Directed by her serial collaborator Nuyorktricity's Mike Vargas and styled by i-D’s Julia Sarr-Jamois, this is Willow’s world; let’s all take a trip to it!
Director Mike Vargas
Producer Moni Vargas
Production Company Nuyorktricity LLC
Director of Photography Kira Kelly, Mike Vargas
Assistant Director Amy Silliman
Assistant Camera/DIT Mighty Chuchaisri
Gaffer Carlos Oropeza
Grip Jorge Hernandez, Marcos Valadez
Production Assistants Brianna Rouzan, Danya Jimenez, Aprille Nulan, Asmita Paranjape
Editor & Colorist Mike Vargas
Artist Management Overbrook Entertainment, Miguel Melendez, Paress Salinas, Carlos Molina
Stylist Julia Sarr-Jamois
Hair Marcia Hamilton at Fr8me
Make-up Steven Arturo at The Only Agency
Stylist Assistants Keyla Marquez, Aja Davis
Costumes Andrea Wheeler
Willow Smith, AcE, Duane Martin and Nicole Ari Parker
Global Group Director of Film & Video Ravi Amaratunga
Head of Video Jack Robinson
Head of Creative Bunny Kinney
Video Commissioning Editor Declan Higgins
Production Coordinator Tom Ivin
Development Producer Kate Villevoye
Creative Assistant Matthew Whitehouse
Roc Nation, Lyric LA designed by Voila and Sean Gaynor, Lyric LA
Willow Smith, alongside brother Jaden, has been maturing rapidly as an artist the past few years. At only 14 years old, she’s far beyond years, releasing music both interesting and mature. Her latest track “Why Don’t You Cry” is far removed from “Whip My Hair,” but maintains its very same sense of pop ambition, albeit without neglecting her own artistic vision. Its driving synthesizers and immediate chorus make it yet another win for the young artist.
It’s more accessible than her recent output, but it’s no less interesting for it. The video for the track isn’t anything particularly special, following Willow as she argues with her (fake) parents over a party that she wants to go to. It’s a little more mundane than the song itself, especially during the performance segments, but it’s an entertaining video nonetheless. Expect to hear more from Willow in the near future.
More information on this artist is available in the last.fm tabs below.