Yacht - I Thought The Future Would Be Cooler

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I Thought The Future Would Be Cooler - OUT NOW!

Directed by Eugene Kotlyarenko
Associate Producer Jesy Odio
Director of Photography Marianne Williams
Production Designer Joan Howard Lee
Styled by Lisa Katnic
Hair by Fitch Lunar
Makeup by Melissa Abad
Drone Operator Renee Lusano
Gaffer Eli Aronson
First AC Justin Hong
Key Grip Mo Alaali

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In the band’s always clever but never very subtle way, the video serves as a commentary on our thirst for progress and our constant disappointment with what we have. It pokes fun at pretty much every notable modern technology or trend - drones, vaping, streaming, smart watches, those dumb video conferencing Segways - all while Jona Bechtolt and Claire L. Evans play it up for the camera. 

“This is a science fiction video that uses only existing technologies,” Bechtolt told NPR. “VR, drones, self-balancing scooters (“hoverboards”), telepresence robots, selfie sticks, Soylent and vape pens. All of these things have variably been presented as symbols of our futuristic world, but individually, up close, they just feel straight-up comical.” The video was directed by Eugene Kotlyarenko.
-- Stereogum


2015  10s  Yacht  Pop

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Artist: Yacht
Video title: I Thought The Future Would Be Cooler
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Category: Pop
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