YK Osiris - Worth It (Live @ Vevo Lift)

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YK Osiris - "Worth It" Live Performance | Vevo LIFT

YK Osiris has been on a meteoric rise since he uploaded his first cover song at a 14-year-old. In a short period of time he’s broken out with hits like “Valentine” and “Run It Up,” which he performed for Vevo as a DSCVR pick last year. But “Worth It,” his ode to a young lady staying true, proved to be a blockbuster for the now 19-year-old. The song powered his push toward superstar status and led to his selection as our newest Lift act. Fresh off his selection as a 2019 XXL Freshman class pick and his TV debut during the BET Awards, the Jacksonville native returned home for a selection of content that will lead into his debut album, ‘Love Hate.’ Here’s the first offering from his Lift campaign, a moonlit rendition of “Worth It.”

Executive Producer: Micah Bickham
Director: Kyle Goldberg
Producers: Maura Scully, Emily Louick, Maddy Schmidt
Director Of Photography: Chase Smith
Creative Producer: Priya Minhas
Editor: Kevin Rose
Talent Booking: Annie Shapiro, Jordan Glickson

YK OSIRIS
Facebook: https://www.facebook.com/YKosirisOfficial
Instagram: https://www.instagram.com/ykosiris
Twitter: https://twitter.com/ykOsiris
Official Website: http://www.ykosirismusic.com/

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Coming into the spotlight at the tender age of 18, Florida rapper/R&B vocalist YK Osiris was quickly discovered by the higher ranks of the music industry after self-releasing just a few of his songs online. After quickly signing a deal with Def Jam on the strength of his 2018 single "Valentine," the young artist plotted out the next steps of his career, the first of which was working hard on a debut album.

Osiris Williams was born in Jacksonville, Florida in 1998. Growing up with a passion for old-school soul, classic R&B, and modern pop and rap sounds, he started making music of his own at a young age. He first uploaded songs under the name Osiris, posting his single "Fake Love" in 2017 before taking on the YK Osiris moniker for future productions. "I'm Next (Freestyle)" was released in January of 2018, quickly going viral and collecting millions of streams. The buzz around the young rapper began to draw attention from the record industry and this interest was stoked even more by the release of his next single "Valentine" two months later. "Valentine" was an even bigger hit, amassing over nine million streams within several weeks of its release. A remix version of the song featuring a cameo from Li'l Uzi Vert appeared shortly thereafter, and YK Osiris fielded offers from various labels, eventually signing with Def Jam. His single "Timing" was released in July of 2018, followed by "Run It Up" and the Big40 collaboration "Ride 4 Me." In early 2019, he entered the Billboard Hot 100 with "Worth It."
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